Because Google’s search engine captures about 90% of the global search market, Google’s keyword data is the most important to evaluate and incorporate into your strategy.
It’s also important to know that keyword metrics will differ across different search engines like Google, Bing, Yahoo, DuckDuckGo, etc. So when it comes to identifying the keywords that you want your web pages to rank for in search engines, there are a variety of metrics to consider. Google will also rank your SERP result higher or lower in the results depending on a variety of ranking factors. Google looks at your content to understand what it’s subject matter is and will then show it to searchers for relevant keyword results. That’s why your web pages often end up ranking for multiple keywords and phrases. There are thousands of ways that people enter search queries into Google. When a website ranks for a competitive keyword with high search intent, that can result in many potential customers clicking to their website from the search engine results pages. Keywords represent search intent or the ultimate goal that the user has for entering a specific query. Keywords are the words, phrases, topics, and questions that users type into search engines when looking for content on the internet.
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